Check out what people are saying about 100% Pure's fruit pigmented eyeshadows!

"This eye shadow goes on smooth and last all day without the use of toxic eye primers. The colors are soft and subtle and contain ingredients that are nourishing for your eyelids. Color is pigmented from fruits NOT minerals or synthetic dyes. Normally eye shadows get lost within an hour of me putting them on. These eye shadows stay on all day; I believe it's due to the rice powder. "

Amazing!!